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NY NOW Offers Online Directory

GDA Staff -- Gifts & Dec, February 21, 2013

WHITE PLAINS, NY—NY NOW, previously known as the New York International Gift Fair, is offering NYNOW365 a new online product directory created by GLM. The image-based directory allows exhibiting suppliers to create collections of products to showcase to retailers and other buyers of NY NOW.

NYNOW365 is now available to all NY NOW registrants and other qualified buyers through a "Request Invite" online. Retailers can browse or search for specific items and suppliers, and are also offered options to "like" a product and/or "pin" the product to their own online product board. Users are able to see product boards that have been made public by other users. Buyers can also request product information, including wholesale pricing and availability, and request at-market meeting with exhibitors.

The site is not just limited to buyers. Suppliers will have the ability to upload an unlimited amount of product information-including images and videos-at no cost. Content Specialists are available to assist in preparing directory listings and uploading contents. Exhibitors will also reserve retailer leads in real time and at no charge. Leads are scored and prioritized to indicate buyer interest, along with a monthly data and trend report detailing the NYNOW365 audience. Beginning in April 2013, enhanced retailer data, trends and analytics will be made available as a paid option.

NY NOW is scheduled for August 17-21.

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