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Personal Care

By Meredith Schwartz -- Gifts and Dec, 11/1/2008 12:00:00 AM

Personal care continues to trend up with natural and organic bath and body products. Mintel, a leading research company, estimates the size of the natural and organic personal care products market at $465 million.

That value has grown a whopping 35 percent since 2005's $345 million, and at a time when few segments are experiencing double digit growth.

The other major continuing trend in personal care is cosmeceuticals, or what Packaged Facts called “beneficial beauty” products in its report The U.S. Cosmeceuticals Market, 6th Edition. Cosmeceuticals sales reached $16 billion in 2007, according to the report, which forecasts that the market will reach $21 billion by 2012. The cosmeuceutical skincare products market alone was valued at $8.9 billion in 2007. All the categories — skincare, haircare and color cosmetics — saw annual advances of 4–7 percent from 2003–2007, with an overall gain of 25 percent.

Baby boomers continue as the target personal care market, but promoting beneficial cosmetics to Gen X and Y is on the rise — not to mention babies, who are consuming more cosmeceuticals than ever.

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