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Blyth Sells Mass Candle; Keeps Colonial

By Staff -- Gifts and Dec, 5/2/2007 10:06:00 AM

Greenwich, CT — Major gift vendor Blyth Inc. sold its North American mass channel home fragrance business, Blyth HomeScents Intl. – North America (BHI), to MVP Inc., manufacturer of private label candles and home fragrance products for mass retailers. The Memphis, TN, distribution facility and Bentonville, AR, operations are included in the sale. Blyth will retain all other offices, facilities, assets and employees associated with its wholesale candle manufacturing and distribution. Blyth will also continue to manufacture and market Colonial Candles through its Midwest business.

Robert B. Goergen, Blyth's chairman and CEO, said in a statement, "Our mass retailer candle business was the original base from which we built our leadership in home fragrance. Nevertheless, with our current and future focus on the direct-to-consumer and premium Wholesale channels, as well as the Sterno business, BHI has become less of a strategic fit for Blyth going forward.”

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