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Elements Expanded, Renamed Ivystone Home

By Staff -- Gifts and Dec, 2/16/2007 9:50:00 AM

Exton, PA — Ivystone Group’s home division, Elements, will expand its territory under the new name Ivystone Home. The division, which currently covers the New York metropolitan area, New Jersey, Pennsylvania, Maryland, Washington, DC, Delaware and Virginia, will now extend into upstate New York and Ohio. The Ohio expansion will take effect March 1.

Doug Cofiell, president of IvyStone Group said, “Expanding our Ivystone Home division into Ohio is a starting point for growing this area of our business. We are committed to extending our presence in the decorative accessories market throughout all of Ivystone Group's territories.” Karyl Asch will lead the division as Ivystone Home sales director.

The move is the latest in the company’s spurt of growth and rebranding, which included renaming itself, merging with fellow rep groups Dave Mazzeo & Associates and Sales Partners and expanding its Chicago showroom.

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