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Annual Gift for Life Design Competition Debuts

By Staff -- Gifts and Dec, 1/28/2010 9:37:00 AM

New York — Gift for Life, the gift, stationery and home decor industries charity, partnered with the New York International Gift Fair (NYIGF) to present the Gift for Life Product Design Competition, which will bestow a People’s Choice and a Designer Distinction Award. Revenue generated through the competition, which debuts at the summer 2010 market, will benefit DIFFA: Design Industries Foundation Fighting AIDS.

Emerging and established designers are invited to submit themed product design concepts. The theme of the inaugural competition is “Make Change,” requiring designers to submit a piggy bank design which reinvents the iconic classic with unique and innovative elements. While banks can be dramatically re-imagined, they must retain their functional aspect and be a repository for money.

The top 20 juried finalists’ banks will be on display at the summer 2010 NYIGF, and more than 40,000 market participants – including designers, manufacturers, sales agencies, retailers and press – will be invited to vote for their favorite design. In addition to the People’s Choice Award, a panel of celebrity designer judges will review all submissions and bestow one exclusive Designer Distinction Award to their collective favorite.

Winners of both the People’s Choice Award and the Designer Distinction Award will receive complimentary exhibition space (valued at $3,700) for the winter 2011 NYIGF.

A tax-deductible application fee of $50 for the first entry and $40 for additional entries, is required to enter, along with a prototype, which will be returned upon request. Applications may be submitted online through June 15 at www.nyigf.com/GiftforLife.aspx.

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