Yankee Candle Partners with Hasbro on Scented Puzzles
-- Gifts and Dec, 6/30/2009 11:32:00 AM
East Longmeadow, MA – Hasbro and the Yankee Candle Company, two New England-based companies in seemingly very unrelated businesses, are partnering to introduce a new line of family-oriented gifts — Yankee Candle Scented Puzzles.
The new puzzle line combines some of Yankee Candle’s more popular scents in family puzzles by Hasbro. Among the featured fragrances are MacIntosh Apple, Clean Cotton and MidSummer’s Night. These subtle scents are released while piecing the puzzle together.
"Enjoying Yankee Candles has [a long] tradition, and there is nothing more all-American than puzzling as a family," said Rick Ruffolo, senior vice president of brand, marketing, and innovation at the Yankee Candle Company. "Adding some of our most popular Yankee Candle scents to the puzzling experience is a great way to enhance the atmosphere when you're putting together a puzzle."
Each Yankee Candle Scented Puzzle contains 300 pieces and will retail for $9.99. Also included inside each puzzle is a $10 coupon for use on any Yankee Candle Company purchase. Hasbro will release a new trio of fragranced puzzles every 2–3 months.
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