Linens&More for Less opens big
GDA Staff -- Gifts & Dec, August 5, 2010
Howland, Ohio - With the strong opening of its first Linens&More for Less store here on July 23, Fred Mershad, president and ceo of the fledgling retailer, is more than optimistic about the company's growth potential.
The first store debuted with sales at 25% above plan on opening day, and the four following days were more than 30% above plan.
"Customers' reactions were very satisfactory, and even though it is an economically depressed area, we liked the demographics" Mershad commented, noting that plans for five additional units this year will be on target for similar results.
The new stores are in small communities including Murfreesboro, Tenn., Erie, Pa, Dayton, O., Paducah, Ky., and Barboursville, WV.
For the complete story, see the August 9 issue of Home Textiles Today.
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