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Tendence Wins

By Staff -- Gifts and Dec, 10/28/2008 9:49:00 AM

Frankfurt, Germany — Last summer, Messe Frankfurt created a new fair under the umbrella title Design Life, which was held July 4–8. The show will continue to be held in early July, but will once again be called Tendence, which was the original name when the show was held in August. “In these difficult times for the economy, values like trust, security and transparency are increasing in demand. We see ourselves as reliable partners for our customers, exhibitors and visitors. By placing special emphasis on the already established name Tendence, we are underscoring the values which define the event and for which it already enjoys the trust of our customers,” said Dr. Michael Peters, member of the board of management of Messe Frankfurt GmbH.

The show will continue to feature the Collectione Preview Spring & Summer fair, and the Gifts & Season and Outdoor Living sections will also be a part of the fair. The Young Living section will not function as an independent theme, but products focusing on young contemporary living will be on display in the Young & Trendy and Loft areas.

Tendence is scheduled to take place July 3–7, 2009.

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