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Hallmark 2009 Revenue Falls

By Staff -- Gifts and Dec, 3/10/2010 9:00:00 AM

Kansas City, MO – Hallmark Cards Inc. earned consolidated revenue of $4 billion for 2009, an 8 percent decrease from the previous year's continuing operations. Partially offsetting the effects of the economic downturn were positive consumer reaction to recordable cards with sound, Keepsake Ornaments and Recordable Storybooks from the Hallmark brand, as well as the Crayola Color Wonder Magic Light Brush at the company's Crayola subsidiary.

Donald J. Hall Jr., president and CEO, said in a statement, "2009 was one of the most challenging in Hallmark's 100-year history," Don added. "Those challenges led us to take the difficult actions to permanently reshape our cost structure and boldly pursue a new strategy to generate growth." Hall also said, "Our newly organized North America organization, structured around product platforms based on consumer needs, will help us generate a broader array of connecting solutions that will make a bigger impact in the marketplace."

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