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Toy Fair and Engage! Expo to Co-Locate in NYC

By Staff -- Gifts and Dec, 7/1/2009 4:45:00 PM

New York — The American International Toy Fair and Engage! Expo (previously Virtual World Expo) will co-locate in February 2010 at the Javits Convention Center in New York City. Toy Fair, which is produced by the Toy Industry Association (TIA), is the major trade show for the toys, games and entertainment products. Engage!, which is produced by Show Initiative, offers a conference program and a tradeshow to help major entertainment companies, youth brands and advertising agencies learn how to combine existing products with the opportunities and revenue streams of online media.

“Toy Fair exhibitors are constantly introducing new ways to engage children,” said Marian Bossard, TIA vice-president of meetings and events. “The Engage! Expo conference will expose Toy Fair exhibitors and attendees to best practices, current trends, and effective strategies behind the most successful online brand extensions. These conversations will be of tremendous interest and value to our audience.”

The 107th annual Toy Fair will be held February 14-17, 2010; Engage! Expo will overlap with Toy Fair on February 16-17. The two events will bring more than 25,000 attendees and exhibitor personnel to New York City and the Javits Center.

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