Madacy Kids scores Care Bears rights

TORONTO — Children's music publisher Madacy Kids has been signed to market branded audio titles based on American Greetings' Care Bears characters.

Madacy plans to release several musical CDs in 2004 based on the '80s-vintage property, the first of which will be "Meet the Care Bears," a collection of 12 original songs and traditional favorites due out on February 10.

Marketing plans for the line include a national publicity campaign, custom merchandising material, and consumer music premiums with other licensed Care Bears products that promote the CDs.

Madacy Kids' Care Bear license was brokered by The Joester Loria Group.

Playthings Staff | Playthings Staff

We cover the latest news and information for the toy industry.

Featured Video

  • The REAs Are Almost Here: Learn More About the Gift For Life Award Winner

    Camera Icon More Videos

Subscribe to
Gifts & Dec Direct
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

GDA cover for August 2017

See the August 2017 issue of Gifts & Dec.  We look back at the last century of the gift industry in our special 100th Anniversary issue! Get details!