Madacy Kids scores Care Bears rights
Playthings Staff -- Gifts & Dec, January 5, 2004
TORONTO — Children's music publisher Madacy Kids has been signed to market branded audio titles based on American Greetings' Care Bears characters.
Madacy plans to release several musical CDs in 2004 based on the '80s-vintage property, the first of which will be "Meet the Care Bears," a collection of 12 original songs and traditional favorites due out on February 10.
Marketing plans for the line include a national publicity campaign, custom merchandising material, and consumer music premiums with other licensed Care Bears products that promote the CDs.
Madacy Kids' Care Bear license was brokered by The Joester Loria Group.
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