Midwest-CBK to Debut More Than 40 New Collections
By Staff -- Gifts and Dec, 12/29/2009 3:59:00 PM
Cannon Falls, MN — Midwest-CBK, manufacturer of holiday, home decor, gift and candle products, will be introducing its first major combined line since the two companies merged in May 2009. Featuring more than 2,500 new SKUs, this represents the company’s largest combined launch to date.
“Retailers have formally and informally told us that what they want from Midwest-CBK is more new product designs combined with returning best sellers, so we’ve invested more time and resources than ever before in our product development and design process to ultimately boost ‘design, style and sparkle’ in new, exciting and re-imagined products across all of our holiday, home décor, gift and candle collections,” says Midwest-CBK president Frederic Contino. “We literally took the wraps off our product development and creative process to develop new collections that feature a broader range of popular styles than ever before, with new innovations in materials, and a focus on best-selling formats, and outstanding pricing.”
With an emphasis on tradition with a twist and character-driven designs, new holiday collections will feature exclusive designs. New collections range from the elegant Gracious Holiday and Santa Gallery, to the playful Tis the Season and Peppermint Twist, as well as fashion and color-driven looks, just to name a few things that retailers can expect to find in the showroom displays.
Popular gift collections are expanding with more designs. Genuine Monkeez & Friends feature new zoo pals in the same colorful plush with magnetized hands and feet. Suzy Toronto has expanded her licensed collection to include new night shirts, travel mugs and necklaces.
In home décor, Waterfront is a new collection that is debuting. It features eco-friendly materials and exclusive designs by licensed artist Julie Euland. And the Casa Cristina line offers new lamps (many priced under $100 retail), architectural tabletop, wall décor and accent furniture.
Eight new fragrances for spring are part of what’s new from Colonial Candle. The fragrances are Vanilla Lavender, Pink Cherry Blossom, Bamboo Garden, Cactus Flower, Berry Sorbet, Simple Breeze, Sea Spray and Basil Garden.
To request a catalog or for more information, call (800) 394-4225 or visit a Midwest-CBK showroom.
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