Share this on

Brainy Baby Licenses for Mary Meyer, American Greetings

By Karyn M. Peterson, Playthings managing editor -- Gifts and Dec, 2/1/2007 1:09:00 PM

New York — The Brainy Baby Co., a children's multimedia toy and video producer, signed exclusive licensing agreements with Mary Meyer and American Greetings. The licensees will produce upscale educational plush toys and infant/toddler party supplies, respectively.

The Mary Meyer line will launch by February 2008, though it could debut as early as October 2007, according to Jeffrey Quinn, executive vice president of sales & marketing for Brainy Baby. The American Greetings line will launch in fall 2008.

"The market for developmental toys is getting very crowded right now," said Quinn. "Retailers are actually doing a lot of their own sourcing and development overseas, and creating their own store brands, so the manufacturers over here really have to be creative when they're coming out with new products, especially if you're not going to the mass market with them."

For more details, see New Deals for Brainy Baby.

Share this on

Talkback

We would love your feedback!

New deals for Brainy Baby

Jan 31, 2007

Blyth Sells Mass Candle; Keeps Colonial

May 2, 2007

Sharper Image Creates Licensing Division

Feb 15, 2007

Yankee Candle Sales Rise in Q4

Jan 10, 2007

Discovery to Close Retail Stores

May 17, 2007

Also by this author

»MORE

Featured Company

Brandwise Inc.

Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more