Ex-Woolworths Workers Try Reviving Beloved Brand
By Staff -- Gifts and Dec, 3/9/2009 11:42:00 AM
United Kingdom — It is not all bad retailing news out there. Even when a revered retail brand is shuttered, employee fans find creative ways to keep the concept rolling. Three former Woolworths executives secured some 10 million pounds to open 50 stores with a similar brand name to the failed retailer, according to U.K. trade publication DIYweek.net. Woolworths went into administration (the British equivalent of bankruptcy) last November, years after the U.S. Woolworths threw in the towel in the ’90s.
Executive director Tony Page, commercial director Steve Jebson and store development manager Andy Latham are looking for a name as close to the original retail chain’s as possible. The actual name was sold to Shop Direct, which is relaunching the brand online at woolworths.co.uk.
And they’re not planning to stop at 50 stores: Page told British newspaper The Sun, "We want to create a better version of the old Woolies...We could have 300 sites in three year's time if things work out."
Meanwhile, those further down the organizational chart have had similar brainstorms: former Woolworths store manager Claire Robertson reopened her Dorchester branch under the name Wellworths.
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