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Gund Celebrates 30th Birthday of Snuffles

By Kids Today Staff -- Gifts and Dec, 1/5/2010 10:32:00 AM

Edison, NJ – In 1980, soft toy maker Gund, introduced Snuffles, a bear whose shape was inspired by a crescent moon and who appears to look up at whoever is hugging him. Now Snuffles, the most successful and well-known bear in Gund’s 111-year history, is celebrating its 30th birthday in 2010. Gund will be announcing 30th birthday plans and the largest Snuffles ever created will be on display at AmericasMart Atlanta, January 8-13 at the Enesco showroom suite 1616.

“Snuffles has been created in many different sizes and colors through the years, but its unique huggable shape and eyes that look right back at you have remained the same, reinforcing the emotional connection between kids and their favorite stuffed animal,” said Vince Smart, vice president of marketing. “After 30 years, it’s clear that this connection transcends time and we look forward to introducing Snuffles to a new generation of children.”

Snuffles’ year-long birthday celebration will include many introductions, including exclusive limited edition Snuffles bears, the largest Snuffles ever created, a one-of-a-kind Snuffles bear, special retail plans, deluxe commemorative medallion logos and much more.

It all began with Rita Raiffe, who led Gund with her husband Herbert in 1980 and designed Snuffles. The unique design made it one of the most copied teddy bears, requiring Gund to defend the copyrighted design many times. Contributing to its “huggability,” Snuffles was made with Gund’s now-trademarked under-stuffing technique and the softest fabrics available. Since its introduction 30 years ago, more than three million Snuffles have been sold.

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