Direct from Market: Brazil's House and Gift Fair South America
-- Gifts and Dec, 10/1/2008 12:00:00 AM
São Paolo, Brazil —
Clear skies and balmy temperatures welcomed more than 900 exhibitors and 50,000 buyers to the 37th House and Gift Fair South America at São Paolo's Expo Center Norte from August 16–19. Glass, ceramics and metalware comprised the largest segment, followed by housewares, tabletop and textile-based home furnishings. The popularity of metal decor was evident. Marizza Prado, a former ceramic teacher who started a small factory in São José in 1992 with $500, now has 65 employees, several retail stores and exports wrought iron products to more than eight countries. Sleek molded polypropylene in easy-care and affordable tableware and home goods is Brazil's hot new trend. Several companies exhibited products made from “certified wood” grown specifically to be cut down for manufacturing, to deter the relentless deforestation of the past few years.
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