Cotton orgs partner to promote responsible growth
Tina Benitez-Eves -- Gifts & Dec, October 18, 2013
New York - Cotton Incorporated and Cotton Australia have banded together to create the Cotton Leads program to ensure brands, retailers and manufacturers are sourcing cotton that is grown in a responsible and transparent manner.
The two countries generate approximately 17% of the world's cotton.
The program emphasizes commitment to social, environmental, economic, and regulatory factors as well as investment, research, and sharing of best practices among growers. Utilimately, the program promotes a cotton identification system that traces the fiber from farm to manufacturer.
"Cotton Leads is designed to assist businesses along the cotton supply chain with their sustainability goals," says Berrye Worsham, president and ceo of Cotton Incorporated. "Apparel brands, retailers, and manufacturers require large volumes and a reliable supply of responsibly-produced fiber, as well as proof of responsible production."
For more information, visit www.cottonleads.org.
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