Peking Handicraft bringing Jessica Simpson into bedding, home décor
Playthings Staff -- Gifts & Dec, September 16, 2013
Entertainer Jessica Simpson has signed a license with Peking Handicraft for a collection of bedding and home décor set for a spring 2014 launch at fine department stores and specialty independents.
The new venture brings Simpson, who works in partnership with brand master license Camuto Group, into 30 product categories. Following the launch of fashions footwear for women in 2005, Simpson has since expanded into outerwear, sunglasses, optical frames, handbags and handbag accessories, swimwear, perfume, belts, legwear, scarves/hats/wraps, jewelry, fine diamond jewelry, intimates, slippers, cold weather accessories, luggage, dresses, jeanswear, sportswear, athletic and leisure, tween footwear, coats, swimwear, legwear and apparel, maternity apparel, toddler apparel, and baby footwear.
"Home interiors have always been a passion of mine. I spend a lot of time at home and even more so as a mom. I always aspire to create a sanctuary for myself and my family," said Simpson. "The collection is perfect for both the young lady who is setting up her first space and the family who is setting up their home."
Inspired by Simpson's feminine take on modern Americana for her apparel collection, the home products will include comforter sets and duvet covers, embroidered quilts and bedspreads and accessories such as decorative pillows, bed skirts, euro shams, throw blankets and drapery as well as sheet sets and basic bedding. The collection pairs Bohemian prints, delicate florals and soft, romantic ruffles with more neutral textures and chambray in an array of colors.
"Jessica Simpson has the uncanny ability to build and maintain a unique emotional connection with the American public," said Mark Grand, president of Peking Handicraft. "We are overjoyed to be partnering with Jessica and her team in bringing trend right value-driven home textiles to a consumer who has responded enthusiastically to her collection of apparel, shoes, handbags and more."
Retail on comforter sets will range from $149 to $179, with decorative pillows ranging from $40 to $60.
"We're dressing the woman at every stage of her life," said Leah Robert, executive vice president of licensing and marketing for Camuto Group. "The line is evolving. We work hard to align the brand with what is happening in Jessica's life in an authentic way. Nothing happens that is not connected to her personal and professional endeavors. It makes a lot of sense for us and the customer."
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