‘Shop Small' Gains Momentum
Caroline Kennedy -- Gifts & Dec, February 20, 2013
The reports released on consumer spending over the recent thanksgiving weekend kicking off the holiday shopping season is encouraging. It seems that there has been an even greater frenzy of spending than a year ago.
Especially encouraging is the news about Small Business Saturday: Millions of consumers "shopped small" and spent some $5.5 billion with independent merchants. I hope that a goodly share of that $5.5 billion was spent in your gift and home stores.
Consumers are much more aware of Small Business Saturday (SBS), now in its third year, and the impact that is has on their local communities with the dollars that they spend being a much-needed investment. Support for SBS is coming from other directions as well: small business organizations, major corporations such as Fed- Ex and AOL, and even elected officials, including the President.
But an independent local business does not survive on Small Business Saturday alone. To remain a healthy and viable foundation of the American business community, small businesses need to be supported year-round. That means taking advantage of the buzz and momentum gained by events such as SBS and keeping it going. Don't fall off the consumers' radar as their shopping destination of choice for gift s, home decor, toys, greeting cards and stationery.
SBS provided tools that can be adapted; local business groups organize events that can be refreshed, reinvented and carried forward into the new year. More than that, use technology to your best advantage by keeping up with the times and connecting with customers. Social medial-Facebook, Twitter and Pinterest-are increasingly important business tools. On SBS, consumers spread the word on shopping "finds" and businesses promoted their deals via Facebook and Twitter. As more consumers, young and older, look online to shop and research products, having a web presence is even more critical for a business to stay competitive. Creating an effective website is an investment in the future of your business.
The times they are a-changin'-more quickly than ever before- especially when it comes to technology and the tools that it provides. Don't get left behind or you might not be around to see many more Small Business Saturdays.
From all of us at Gift s and Decorative Accessories, Happy (and Profitable) Holidays!
Caroline Kennedy, Editor-in-Chief
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