Holiday 2010 A Good Time for Toys

Atlanta - Hot toy items flew off store shelves this past holiday season a KeyBanc Capital Markets analyst reported through the Associated Press. Among the top toy company performers of the season were Mattel and RC2.
"Overall, we believe the 2010 holiday shopping season played out largely as we expected, with consumer spending slightly above expectations and toys performing in line to slightly better than the rest of the sectors," said analyst Scott Hamann in a note to investors.
Hamann also noted that sales were particularly strong in the final days of the season and that inventory levels were "fairly consistent" across the season and are "in good shape" heading into 2011.
Among Mattel's strong lineup were Barbie Video Girl, Monster High dolls, Sing-A-Ma-Jig singing dolls and Loopz electronic game. RC2 Corp.'s big hits with the Chuggington licensed train sets offered exclusively at Toys R Us stores and its Thomas Early Engineer line of toys.
Hasbro also had some strong sales, including its Nerf Stampede foam dart gun and Tonka Chuck and Friends toys. However, Hasbro's sales overall had a weaker year-over-year comparison in terms of entertainment properties like G.I. Joe and Transformers.

 

Playthings Staff | Playthings Staff

We cover the latest news and information for the toy industry.

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