Family Dollar taps Smith for marketing
GDA Staff -- Gifts & Dec, November 9, 2007
Matthews, N.C. – Neighborhood discount chain Family Dollar Stores has named Donald Smith vp marketing, reporting to Robert George, evp and chief merchandising officer.
Smith was previously vp sales and marketing at Perrigo Nutrition; he has held similar posts with General Nutrition Centers and Nabisco Foods Group.
“Effectively coordinating our promotional activity with in-store advertising is a critical component of our Treasure Hunt strategy and other traffic-driving initiatives,” said George. “Don's expertise in small-box retailing and the consumer product industry will help us increase customer traffic through more cost-effective marketing and promotions.”
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