Brumlow Mills branches out
GDA Staff -- Gifts & Dec, July 2, 2001
Calhoun, GA — Brumlow Mills, historically a domestic manufacturer of tufted bath, accent and area rugs based here, is branching out into new home textile categories by getting into importing for the first time in its 14-year history.
Aiding its expansion are three new hires, all formerly of Spartan International, which shut down in May. Frank Dwyer has been appointed vp, international sourcing; Gary Kirsh is now vp, merchandising; and Bill Weltzer has accepted the account executive position. All three will report to Brumlow and will work closely with Bob Flesca, vp, sales and marketing.
The new categories Brumlow Mills is entering are bath towels, bath accessories and storage products. All of these products -- as well as some handmade rugs -- will be imported from "several" overseas countries throughout Europe and Asia, Brumlow said.
Brumlow Mills intends to target Spartan's same former retail partners as well as its existing customers.
Brumlow said that with a broader breadth of product the company will look to partner with all levels of retailers -- from mass to mid-tier to department, catalog and specialty stores.
In other Brumlow Mills news, the company is moving into a larger showroom at the New York City Home Textile Building, 295 Fifth Ave., in time for the upcoming New York Home Textiles Show in October. The showroom will be stocked with products from Brumlow's new lines.
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