Pottery Barn card generates interest
GDA Staff -- Gifts & Dec, September 9, 2002
On the heels of launching its private-label card in Pottery Barn stores several weeks ago, Williams-Sonoma has already accumulated 27,000 card holders, Pat Connolly, executive vp and chief marketing officer, told analysts at the Goldman Sachs Global Retailing conference last week. In addition, the average first transaction was four times the company average, while the Pottery Barn Kids card was 4.8 times. "We're pretty optimistic with what we can do here," he said. The company extended pre-approved offers to 2.5 million customers.
Chairman Howard Lester later added that it decided to do private label credit cards with the Pottery Barn brand first because of the furniture portion, but it will look at the Williams-Sonoma brand in the future.
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