Session examines gender in online shopping
GDA Staff -- Gifts & Dec, August 24, 2005
WASHINGTON – Online retailers will explore whether gender matters online at the Shop.org 2005 Annual Summit -- Sept. 12 to 14 at The Venetian Las Vegas -- where Kelly Mooney, president and chief experience officer of Resource Interactive, will discuss the topic on Sept. 13 at 12:45 p.m.
During the hour-long session, Mooney will examine the ways that men and women shop online. Attendees will look at the gender divide between male and female shoppers, where and when it exists in multi-channel shopping, and learn ways to retool their daily practices to accommodate gender-influenced shopping patterns.
Kelly Mooney is co-author of “The Ten Demandments.”
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