Babies 'R" Us Partners with TheBump.com
January 16, 2014,
WAYNE, NJ - Babies"R"Us has entered into a strategic partnership with TheBump.com, a pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.
Under the partnership, the Babies"R"Us Registry, which is used by more than 18 million parents, will be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its Gift Registry Center.
The two brands will support the partnership with a comprehensive cross-promotional program, inclusive of digital advertising, signage, registry materials and via The Bump My Pregnancy Calendar mobile app and newsletters, among other avenues.
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