Babies 'R" Us Partners with TheBump.com

WAYNE, NJ - Babies"R"Us has entered into a strategic partnership with TheBump.com, a pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Under the partnership, the Babies"R"Us Registry, which is used by more than 18 million parents, will be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its Gift Registry Center.

With more than five million monthly unique visitors to TheBump.com, moms-to-be visit the Gift Registry Center for advice on where to register. In addition, the patented registry search tool on TheBump.com allows friends and family to easily find Babies"R"Us registrants' lists and buy them a gift. The partnership will continue to evolve and develop over time.

The two brands will support the partnership with a comprehensive cross-promotional program, inclusive of digital advertising, signage, registry materials and via The Bump My Pregnancy Calendar mobile app and newsletters, among other avenues.

Playthings Staff | Playthings Staff

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