St. Patrick's Day to Bring in Billions

WASHINGTON - Even though St. Patrick's Day falls on a Monday this year, 133 million people are still planning to celebrate and spend upwards of $4.8 billion on March 17, according to the National Retail Federation (NRF).

The St. Patrick's Day consumer survey conducted by Prosper Insights and Analytics, found that 55 percent of Americans are planning to celebrate the holiday and will spend just as much as they did last year.

On average, each person will spend approximately $35, which will help increase traffic across retail outlets—everything from grocery stores, restaurants and stores—selling green apparel. Of those surveyed, eight in 10 plan to wear green and another one in five will decorate their home or office with St. Patrick's Day decor.

Millennials, in particular, are looking forward to the festivities, according to the study, with 77 percent of 18- to 24-year-olds planning to celebrate. Of those who plan take part, 90 percent of them will wear something green.

Celebrators in their 20s and 30s will opt to go to restaurants and bars with their friends and look for the best deals on green beverages, in addition to dressing in Irish costumes and festive accessories, while 45 percent of 25-34 year olds will attend a party at a bar or restaurant; others will attend a private event.

GDA Staff | News & Commentary

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