Israeli Toy Company Enters U.S. Market

Modular Toys USAMERION STATION, PA – Modular Construction Toys, the Israeli-based manufacturer of modular construction sets, is bringing its product line to the U.S. with Modular Toys USA.

The expansion will include the company’s racetracks, locomotive construction and building sets for ages 4-8 for the specialty toy market in the U.S.; more than 125 stores are already stocking the construction sets.

“Modular Toys has a huge following in Israel and I am already starting to see that same level of interest in the United States,” said Steve Pechter, toy distributor and consultant, who led the company's U.S. expansion. “Our pieces use a patented connection system to allow all sets to work together for open-ended play. The pieces are large enough for little hands and included characters and vehicles to bring the sets to life for children.”

Sets are designed to grow vertically through the use of included elevation pieces and no sorting of pieces needs to take place since the innovative connector pieces let children mix and match different Modular Construction Toys sets to engage in developing creativity and abstract thinking.

Playthings Staff | Playthings Staff

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