Pantone’s 2016/2017 Color Trends Forecast
February 19, 2015,
LAS VEGAS – Pantone revealed Reveal, its color trends for autumn/winter 2016/2017 for women’s and men’s fashion, activewear, cosmetics and lifestyle, as well as industrial and graphic design.
Color stories for 2016/17 display a contrast between color that is "real" and "unreal," absent and present and a mixology of what is in between,” according to Pantone.
Black: newly appreciated as a prestige color, black is the pulsating force behind the forecast and the perfect canvas on which other colors are revealed.
White: appearing in cool and warm guises, white is important because of its properties as opposed to its actual color.
Grays: essential to the palette, grays stretch across a variety of hues, warm and natural, muted and hard.
Green: this season, greens take two directions: the first is a more yellowish and olive-oil-led direction while the second is cooler, sometimes glassy, but also more mineral, cool and Nordic.
Yellow: reminding us of light and radiance, yellows are important this season because of their warming presence and their effects on surface and texture.
Orange: now suffused with spicy hues, shades in the orange family display influences of caramel, cinnamon and saffron.
Purple: penetrating all levels of design, purples, in a variety of berry colors are now a lifestyle as opposed to a fashion shade and is critical to this season's palette.
Blue: becoming more sophisticated, blues move away from the more classic indigo shades to those that are infused with gray or green. Brown – from nutmeg and tan to the red infused winey red browns, the browns continue to be very important across all materials and surfaces.
Red: a safe option for those looking to add bright color, red is a well-received and well-understood pop color that is being combined in new ways.
Pastels: pastel shades leap from nuanced neutrals to stronger and more assertive color.
Metallics: metallics remain important; however this season they are as pragmatic as they are decorative, combining with light or texture to enhance, bring movement and textural dimension.
“We find this idea of absence and presence, obscuring and revealing, very relevant not only when it comes to color, but also in the way we live our everyday lives,” said Laurie Pressman, vice president, Pantone Color Institute. “On one hand, there is this wish to return to the simple, honest and unassuming, and on the flip side, a continuing presence of maximalist and a deep desire to stand out and be seen.”
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