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NECA to revive WizKids

By Staff -- Gifts and Dec, 9/14/2009 12:28:00 PM

HILLSIDE, N.J.—National Entertainment Collectibles Association, the collectible toy maker better known as Topps has sold collectible miniatures game maker WizKids to NECANECA, has purchased the majority of the assets of former collectible miniatures game maker WizKids from The Topps Co. for an undisclosed sum.

The deal includes rights to Clix family of games, which includes HeroClix, ActionClix, HorrorClix and SportsClix. NECA will also acquire the WizKids brand, the Pocketmodel Game family of games, including the Pirates of the Crimson Coast, Pirates of the Spanish Main and Pirates of the Cursed Seas games, and the Mage Knight line of games.

The assets of WizKids that were purchased by NECA have been transferred to a wholly owned NECA subsidiary operating out of its offices in Hillside, N.J., which will operate under the WizKids name.

“WizKids has created the best games within the collectible miniature and constructible genres and NECA is proud to help continue this great legacy,” said Joel Weinshanker, President and CEO of NECA. “The HeroClix engine is the envy of the industry and many companies have attempted to emulate it without success. We’re thrilled to deliver HeroClix to the gamers.”

NECA has hired Lax Chandra, who ran the WizKids subsidiary for Topps, as president of NECA’s newly formed subsidiary, which will operate under the WizKids name. Former WizKids employees Chas Delong, Wade Sugiyama and Mike Elliott have also been brought on to aid with the transition.

WizKids pioneered the collectible miniature category with its Clix games that featured miniature figures with built-in numerical dials as a replacement for tabletop minature games' traditional dice. NECA will continue the company's successful HeroClix product lines featuring characters from DC Comics and Marvel.

Topps closed WizKids last year, five years after purchasing the company, as the trade card company moved to shore up its sports and entertainment based product lines. 

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