ASTRA Names 2015 Best Toys for Kids Winners

ann williamsCraft-tastic Yarn Tree Kit by Ann Williams Group
CHICAGO – The American Specialty Toy Retailing Association (ASTRA) unveiled its 2015 Best Toys for Kids award winners. This year's list includes 18 winning toys in 14 categories.

“ASTRA’s Best Toys for Kids award program is different from other top toy lists because it reflects the collective expertise of hundreds of toy retailers who know toys inside out,” said Kathleen McHugh, president, ASTRA. “The list of winners is a well-balanced representation of the fun, top-quality, high play value products consumers can find in locally-owned neighborhood toy stores around the country.”

The Best Toys for Kids program was created by ASTRA to help its retailer members attract media coverage and customers to their stores during the all-important fourth quarter. “The Best Toys for Kids awards program is one more way to differentiate the outstanding value of specialty toys and to differentiate ASTRA stores,” said McHugh. “We encourage specialty retailers to use this program to educate their customers and sell more toys.”

This year’s Best Toys for Kids winners are:

Active Play

The Swurfer, The ROB Company

Choose Your Own Category

Crazy Aaron’s Puttyworld, Mixed By Me Thinking Putty Kit

Classic Play 0-7 Years

elencoElenco's Snap Circuits Arcade

Pretend and Play Teaching Cash Register, Learning Resources

Classic Play 8+ Years

Fashion Plates Deluxe Kit, Kahootz

Mini Ogodisk, OgoSport LLC

Constructive Play

Modarri Surf & Turf Combo, Modarri/Thoughtfull Toys Inc.

Creative Arts Play

3D PlushCraft Puppy, The Orb Factory

Craft-tastic Yarn Tree Kit, Ann Williams Group

Early Play

Rolligo, Fat Brain Toy Co.

Game Play 3-5 Years

Super Genius First Words, Blue Orange Games

folkmanisWinged Dragon Puppet by Folkmanis

Three Little Piggies, Smart Toys & Games

Game Play 6+ Years

Laser Maze Jr., ThinkFun

Bugs in the Kitchen, Ravensburger USA Inc.

Game Play 8+ Years

Bellz Magnetic Games, Wiggles 3D

Pretend - Doll Play

Mon Premier Bebe Calin Ballerina, Corolle Dolls

Pretend – Fantasy Play

Winged Dragon Puppet, Folkmanis Inc.

Pretend – Role Play

Kidoozie Pop-Up Theater Tent, International Playthings

Scientific Play

Snap Circuits Arcade, Elenco

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