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I Can Do That! Games adds sales vet

Will focus on specialty, mid-sized retailers

By Staff -- Gifts and Dec, 8/28/2009 11:16:00 AM

SEATTLE—I Can Do That! Games announced that industry veteran Shelley Sanders will join the company as director of sales.

“Shelley has a track record of developing high quality specialty retail partnerships,” said Jacobe Chrisman, founder and CEO of I Can Do That! Games. “Quality boutique outlets are strategically important to us because they are complementary to our brand and they open the door to a new channel of consumers who may not yet be familiar with our games.”

Sanders will focus primarily on building specialty and mid-sized retail accounts, including key boutique outlets. With nearly 20 years of gift and specialty sales expertise, Sanders has spent 10 years in the toy and game industry, as national sales manager for University Games, Intervisual Books and Klutz/Scholastic. Prior to her tenure in the toy industry, she spent nine years as a retail sales manager for Donna Karan and Hanes hosiery.

I Can Do That! Games launched in mass retail in 2007 and has been steadily growing its distribution channels to meet demand for its line of children’s games based on Dr. Seuss and Curious George characters.

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