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Mega Bloks becomes MEGA Brands Inc.

By Staff -- Gifts and Dec, 6/21/2006 5:37:00 AM

MONTREAL —Shareholders of Mega Bloks Inc. have changed the company name to MEGA Brands Inc.

Management recently unveiled a branding strategy focused on the ability to provide stimulating creative experiences for children and families through innovative, well-designed, affordable and high-quality products. According to the newly named MEGA Brands, new product will target the large base of parents, caregivers and educators who believe that creative play is important to a child’s development and a solution to the problem of passive entertainment.

MEGA Brands will continue to build on brands like Mega Bloks, Rose Art, Magnetix and Baord Dudes.

"We have an exceptional portfolio of brands and creative activity products that appeal to preschoolers, boys, girls and families, with No. 1 or No. 2 positions in many categories in North America and globally," President and CEO Marc Bertrand told shareholders. "MEGA Brands has an exciting future because our products are relevant to the needs of today's children and families."

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