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Smith & Tinker cuts staff

By Staff -- Gifts and Dec, 12/3/2009 9:38:00 AM

BELLEVUE, Wash.—Web-enabled toy maker Smith & Tinker recently laid off 30 percent of its staff, according to published reports.

The company, founded by longtime video game and tabletop gaming executive Jordan Weisman, launched its debut product, Nanovor, in late summer online and at retail in October.

In a statement to online news site VentureBeat, the company said, “As many startups do, we staffed aggressively early on to meet deadlines for launching our product online and at retail this year. These layoffs are needed to bring our organization to a healthy operational size for the remainder of this year and 2010.”

Nanovor mixes monster-themed online battle play with an offline handheld (Nanoscope; $49.99) that interacts with other players’ handhelds. The line includes add-on purchases such as action figures and pre-paid game cards of virtual currency with which to improve a players’ online characteristics.

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