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New Star Wars licensees pick up where Master Replicas left off

By Staff -- Gifts and Dec, 1/11/2008 6:32:00 AM

SAN FRANCISCO—Lucas Licensing this week announced deals with Hasbro and eFX for Star Wars collectibles. Both will look to fill a gap in the market created when Corgi’s Master Replicas Star Wars rights expired at the end of December.

Hasbro, Lucas Licensing’s master Star Wars toy and game licensee, will assume the design and production of the high-end, collectible Force FX Lightsabers line previously made by Master Replicas. The line will debut this spring. It will feature replicas of the iconic weapons used by Darth Vader, Luke Skywalker, Obi-Wan Kenobi, Darth Maul and Yoda.

Newly formed eFX, Pacific Palisades, Calif., will develop, manufacture and distribute collectible, limited-edition replicas of both full-sized and scaled props; studio- and reduced-scale vehicles and ships; full-sized helmets; and high-end, die-cast vehicles and ships that encompass the entire Star Wars universe. Its first products will be unveiled at Comic Con International in San Diego in July.

“Working with both Hasbro and eFX allows us to bring Star Wars fans some of the best collectibles we have ever offered,” said Howard Roffman, president of Lucas Licensing. “These are incredibly creative, innovative companies with a real passion for Star Wars, and we think it’s going to show in the products they offer.”

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