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Walmart cuts prices on more holiday toys

By Staff -- Gifts and Dec, 11/2/2009 11:58:00 AM

BENTONVILLE, Ark.—Walmart today announced price cuts on 100 additional toys as it continues efforts to attract cash-strapped holiday shoppers earlier in the Christmas selling season.

This week in all its stores and online at Walmart.com, prices of more than 100 additional toys will be rolled back by up to 30 percent through the Christmas shopping period. The move follows the retailer’s offer of 100 toys available for $10 earlier this fall.

"We'll offer aggressive pricing on toys this season to ensure moms can afford the gifts that help create a holiday their kids will remember," said Laura Phillips, vice president of Toys, Walmart. "We believe moms are looking for toys that not only fulfill their children's holiday wishes, but also create opportunities for role play, pretend and family togetherness."

Products included in the latest price promotion include: Spin Master’s Bakugan starter pack for $8, a 33 percent savings; Mattel’s Barbie "I Can Be" Playsets with Doll for $15, a 25 percent savings; Hasbro’s Playskool Step Start Walk 'N Ride or Ball Popper for $17, a 32 percent savings; and board games like Candyland, Yahtzee and Chutes & Ladders for $5, a 37 percent savings.

Additionally, the retailer said that “many more toy savings” will be included in its Christmas Toy Guide, which will mail to homes next week, and that Walmart.com is offering free shipping with Site to Store on thousands of online toys, including all bikes, scooters and ride-ons.

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