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Aurora adds Shopatron sales

By Staff -- Gifts and Dec, 6/16/2009 3:34:00 PM

PICO RIVERA, Calif.—Plush maker Aurora World has signed Shopatron to provide e-commerce services through the toyco's website.

Shopatron's e-commerce system allows consumers to directly place orders at a manufacturer's site and have the oders fulfilled by the closest available local retailer signed up with Shopatron who carries that manufacturer's line at no additional charge.

“We are passionate about maintaining the strong relationships we have with our retailers,” says Michael Kessler, senior vice president of sales at Aurora, of the program. “Shopatron allows us to sell Aurora plush products online without affecting the bottom line of our [retail] business partners.”

Aurora joins more than 80 other consumer brands that have turned to the San Luis Obisbo, Calif.-based Shopatron for their e-commerce sales.

Kessler adds, “Shopatron will simplify order management and drive more customers to our retailers. Consumers are on the hunt for more options in obtaining products, particularly through the ability to order online and then pick up those orders in their favorite stores.”

Kessler also says that marketing data shows a third of online buyers pick up their online orders in a store. “There are many enticing reasons for shoppers to do this including free shipping, receiving the product faster, simplified returns and exchanges, as well as the ability to purchase other products from the same retailer.”

The Shopatron branded online store, which Aurora will begin integrating June 15, retains the look of Aurora’s corporate website.

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Aurora Partners With Shopatron

Jun 16, 2009

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