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Bella Sara licenses accessories, sleepwear and toy lines

-- Gifts and Dec, 4/22/2010 1:41:00 PM

SEATTLE—Bella Sara has entered into a licensing partnership with Berkshire Fashions, Inc. to design and produce a variety of brand-centric accessories.

The new line will include headwear, cold-weather accessories, hats, scarves, hosiery, slipper socks, raingear and packaged panties.

The two companies will work together to combine Bella Sara’s positive messaging and beautiful imagery to create a horse-themed collection. The products will feature an array of designs complete with fans’ favorite horses. Each piece will enhance every girl’s collection, keeping them stylish from head to toe.

“We have been anticipating the brand’s entrance into this market for quite some time,” said Sharon Bennett, licensing, North America for Hidden City Entertainment, Inc. “The fact that we are now able to do so with such a renowned licensee has everyone involved with the Bella Sara brand eagerly awaiting the launch of the new line.”

“The Bella Sara brand sends out such a positive and empowering message to its fans,” said Stephanie Beams, licensing director for Berkshire Fashions, Inc. “The whole team here at Berkshire is very excited to become a part of the Bella Sara family.”

In addition to these accessories, Bella Sara has recently launched a sleepwear line with licensee, Bees and Jam and a toy line with JAKKS Pacific.

First introduced to the North American market in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has widened its family of products from trading cards and an online world (BellaSara.com) to DVDs, toys, books, video games, games, and puzzles through various licensing agreements.

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