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Wham-O deal eyes next gen sports toys

By Staff -- Gifts and Dec, 12/16/2009 8:22:00 AM

EMERYVILLE, Calif.—Wham-O is teaming with Electric~Spin, maker of home sports simulation products, to create interactive sports toys.

The partnership will show off its debut designs—golf and soccer themed products—at the Hong Kong Toy Fair next month.

“Wham-O is excited to partner with Electric~Spin to create one of its next generation of products,” said Kyle Aguilar, CEO of Wham-O. “WHAM-O’s products have always been about an active lifestyle. Now, through our new partnership with Electric~Spin, we plan to innovate the next generation of WHAM-O products—interactive technology products that enable children of all ages to play the greatest games and sports online. We intend to extend the cycle of innovation that created the Frisbee, the Hula Hoop and the other legendary products into the new millennium.”

Toronto-based Electric~Spin is best known for its Golf Launchpad home golf simulators.

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