Fisher-Price to master Angelina Ballerina
By Staff -- Gifts and Dec, 4/7/2010 8:31:00 AM
NEW YORK and LONDON—HIT Entertainment has tapped Fisher-Price as the global master toy licensee for Angelina Ballerina.
Fisher-Price plans to market a variety of toys, dolls and role play items for girls 4 to 7 years old, including figures and dolls; playsets, dollhouses and vehicles; plush toys; and preschool toys, including electronic learning and developmental toys.
The toy line will be based on the new computer animated series Angelina Ballerina The Next Steps. The series, which launched in September 2009, currently airs on major broadcast platforms in the US, Canada, UK, Ireland, Australia and France, and is slated to launch in 30 more countries in 2010.
The line will be produced under the Mattel brand name, with the first items scheduled to launch in the US in fall 2010 exclusively at Target and Target.com. Fisher-Price will debut its Angelina Ballerina line at mass retailers in the rest of the world starting in 2011.
”We’re always looking for innovative ways to enrich children’s play experiences by helping them connect with their favorite character brands,” said Kevin Curran, Senior Vice President and General Manager, Fisher-Price Brands. “Through our continued partnership with HIT Entertainment, we will enable girls to bring Angelina Ballerina to life like never before.”
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