Jakks' Girl Gourmet goes virtual
By Staff -- Gifts and Dec, 5/8/2009 6:00:00 AM
MALIBU, Calif.—Jakks Pacific has teamed with Canada’s Fuel Industries for a Girl Gourmet branded space within Fuel’s AllGirlArcade.com tween girl-targeted virtual world, Spark City.
At the site, players are invited to enter a custom Girl Gourmet store, which includes a cupcake shop, cake bakery, candy stand and an original web game allowing kids to play with the cupcake maker and design their own cakes online.
In its first month, the Girl Gourmet store within Spark City saw visitors play more than 60,000 games and “make” 305,000 virtual cupcakes, according to Jakks Pacific.
“With the success of the Jakks Girl Gourmet Cupcake Maker, we wanted to give kids a new way to interact with our brand,” said Gerhard Runken, Jakks’ director of marketing. “The virtual environment that Fuel built for Spark City truly captures the spirit and fun of Girl Gourmet, and gives kids and parents an introduction and play experience with the brand before even stepping foot into a store.”
Spark City is an online world based around socialization, activities and an in-game economy. The more girls participate, play games and interact, the more gems they earn. Collected gems allow girls to go to Spark City’s mall to buy everything from new furniture for their virtual apartments to gifts for their friends. The site employs what Fuel calls a “revolutionary” chat system that provides users the benefits of open chat while drawing from a secure and rigorously maintained list of words and expressions.
We would love your feedback!
-
Mattel debuts Barbie Girls portal, tech accessories
Apr 27, 2007 -
Tech For Breakfast
Feb 1, 2009
Featured Company
-
Wright Labels
Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more
VIEW ALL GALLERIES
