August 21, 2015,
Aunique product launch platform and checkout system brings makers and retailers together on The Grommet.
When The Grommet came onto the scene in 2008 with a new way for makers to launch their products online, it added a new dimension to the resources available to small-batch and local businesses for expanding their presence. The platform not only provided a place to sell products, it gave makers the opportunity to introduce themselves to their customers and tell their stories. It was these stories that set The Grommet’s platform apart, as co-founders Joanne Domeniconi and Jules Pieri had the insight to leverage this unique attribute of today’s makers.
Fast forward six years, and The Grommet has taken its successful approach to maker introduction to the wholesale level. The platform launched its wholesale component in 2014, and began promoting it heavily via the trade show circuit in January 2015. Securing anchor exhibit space in markets like the Atlanta International Gift & Home Furnishings Market, New York Now and the Dallas Total Home & Gift Market, the company highlighted 40 of its vendor members, introducing them and the platform to retailers.
The Grommet Team
“Retailers trying the platform like it, and they are coming back,” Domeniconi said. “Order size is growing. We have amazing metrics in new business, and our repeat business is really strong.”
For its innovative technology as a product launch platform as well as its groundbreaking ordering system that simplifies the process of bringing in unique merchandise for retailers, The Grommet is being honored with this year’s REA Industry Rising Star honor.
The Grommet has added two new markets to its trade show roster this summer, including Las Vegas Market. “We are serving that smaller regional independent retailer and meeting up with them in increasing numbers of regions across the country,” Domeniconi said.
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