• Diane Falvey

The Grommet

The GrommetAunique product launch platform and checkout system brings makers and retailers together on The Grommet.

When The Grommet came onto the scene in 2008 with a new way for makers to launch their products online, it added a new dimension to the resources available to small-batch and local businesses for expanding their presence. The platform not only provided a place to sell products, it gave makers the opportunity to introduce themselves to their customers and tell their stories. It was these stories that set The Grommet’s platform apart, as co-founders Joanne Domeniconi and Jules Pieri had the insight to leverage this unique attribute of today’s makers.

“The Grommet is about the ease of discovery and de-risking the purchase through our own experience with the products,” Domeniconi, also the chief discovery officer for the company, said.

Fast forward six years, and The Grommet has taken its successful approach to maker introduction to the wholesale level. The platform launched its wholesale component in 2014, and began promoting it heavily via the trade show circuit in January 2015. Securing anchor exhibit space in markets like the Atlanta International Gift & Home Furnishings Market, New York Now and the Dallas Total Home & Gift Market, the company highlighted 40 of its vendor members, introducing them and the platform to retailers.

Grommet TeamThe Grommet Team
The Grommet didn’t just introduce a new way for retailers to source product, however. The company also developed technology that facilitates the ordering process with a central checkout. Retailers ordering from The Grommet can buy from one or 100 vendors at a time on the same order. This platform gives retailers the confidence to work with smaller companies since they are backed by The Grommet.

“Retailers trying the platform like it, and they are coming back,” Domeniconi said. “Order size is growing. We have amazing metrics in new business, and our repeat business is really strong.”

For its innovative technology as a product launch platform as well as its groundbreaking ordering system that simplifies the process of bringing in unique merchandise for retailers, The Grommet is being honored with this year’s REA Industry Rising Star honor.

The Grommet has added two new markets to its trade show roster this summer, including Las Vegas Market. “We are serving that smaller regional independent retailer and meeting up with them in increasing numbers of regions across the country,” Domeniconi said.

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GDA Digital Edition for May 2017

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