Coming soon: Build-A-Bär
By Staff -- Gifts and Dec, 10/2/2006 10:32:00 AM
ST. LOUIS—Build-A-Bear Workshop will enter the German market by year's end with the opening of two stores in Hamburg, Germany by franchisee Choose Germany A/S, a subsidiary of the company that currently oversees franchises in several Northern European nations.
“We are eager to introduce our brand in Germany,” says Maxine Clark, Build-A-Bear Workshop chairman and chief executive. “We are fortunate to be working with our highly experienced franchise partners (Choose Holding A/S)...since opening their first store in Copenhagen in 2004, they have successfully expanded stores and raised brand awareness.”
The specific grand opening dates for the two Hamburg stores were not announced but are expected to take place before the end of the year. They will be located in the Alstertal-Einkaufszentrum shopping center and the Europa Passage arcade.
Based in Denmark, Choose Holding A/S currently operates five stores in Demark and one in Sweden. The company’s first location in Norway is scheduled to open later this month.
“Our experience and success with Build-A-Bear Workshop in Denmark gives us confidence in our ability to grow the brand in Germany,” says Soren Nielsen, Choose Holding’s chief executive.
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