Jakks masters toys for Shushybye
By Staff -- Gifts and Dec, 5/11/2007 12:43:00 PM
MALIBU,Calif.—Jakks Pacific has signed a worldwide master toy licensing agreement for the infant preschool entertainment brand Shushybye, which will premiere on May 28 on BabyFirstTV as an animated series; Jakks' product will launch this summer with plush toys.
The Shushybye Show, a brand of the Encino, Calif.-based The Shushybye Company, is currently available daily via XM Kids radio.Shushybye Video On Demand programming is also available on Comcast and ReelTime.com. The show follows the adventures of the Shushies characters, which are designed to encourage children to look forward to sleep and to help serve as part of the important parent-child bedtime ritual.
“Shushybye is an original and imaginative brand that is attracting industry, media and consumer attention,” says Tamre Logan, senior vice president of marketing, preschool and activities for Jakks Pacific. “Thoughtfully developed to encompass play opportunities for babies, toddlers and preschoolers, Shushybye also appeals to parents with its unique message encouraging children to look forward to bedtime. We look forward to bringing Shushybye toys to market as part of our growing Child Guidance brand, and expect to begin with a line of plush toys at retailers supporting the property.”
Steve Syatt, creator of Shushybye adds, “Jakks Pacific is a trendsetting toy leader with an industry-recognized executive team committed to delivering quality and innovation to toy retailers worldwide. We are proud and excited to be working with this extraordinary toy manufacturing world leader for Shushybye.”
The Shushybye Baby animated show will premiere later this month and air twice daily. In addition to the toys from Jakks, the characters will be translated into products in multiple other kid categories this year, including bedtime storybooks (St. Martin’s Press) and sleepwear (Adorable Kids, Inc.). Music CDs featuring original sleep-themed rock songs and lullabies performed by The Shushybye Dream Band will also be available from Koch Records, along with a
DVD from WGBH Boston Video.
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