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Jakks developing tween boy TV series

By Staff -- Gifts and Dec, 1/7/2010 9:08:00 AM

MALIBU, Calif.—Taking a page from the playbooks of toymakers who've struck gold with self-created TV properties, Jakks Pacific is teaming with Japanese animation producer Dentsu for an animated television series targeted at tween boys.

The boys action series, Monsuno, is being simultaneously engineered as 52 animated episodes and as a feature-driven toy property for boys ages 6 to 11. It is timed for a 2011 launch in North America, Europe and Asia.

“This new venture is an exciting new direction for Jakks Pacific into owning our own entertainment and leveraging it into the toy line,” said Jakks President and Co-CEO Stephen Berman. “We have been scouring the globe and are assembling the Monsuno team, and we believe Dentsu is the perfect partner, given their production expertise and global leadership position in developing children’s television.”

Monsuno will be developed by Jakks and Dentsu in conjunction with Dentsu’s Los Angeles-based subsidiary, DCI-LA. Mitsuharu Inoue, former producer of the hit animated series Bakugan Battle Brawlers, will serve as the show's creative director.

The series is themed around the idea of re-awakened monster DNA that finds its way into the unsuspecting hands of adventure-seeking boys.

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