A business coach once explained to me that one measure of integrity was one's ability to follow-through on their promises. And by exhibiting such integrity, trust will follow. Yet, can you imagine a business whose tagline commits themselves to integrity? That is what ImagiPLAY has done with their tagline "Toys with Integrity".

The ImagiPLAY home page contains a product recall link at the top center of their page. The recall was self imposed by ImagiPLAY based on one incident which did not lead to an injury. They apparently do not turn a blind eye to product safety concerns, but rather follow through on their commitment to quality and safety of toys.

Having visited the ImagiPLAY home page and paying attention to its product recall link, I could not help but to be inspired and intrigued by a company who's mantra focuses on integrity and whose actions support that mantra. If Barbera Aimes were to offer a business integrity workshop, there are many businesses who could truly benefit from her example.