Toys 'R' Us gets early start on 2008
By Staff -- Gifts and Dec, 12/22/2007 5:24:00 AM
WAYNE, N.J.—Toys "R" Us this week began offering shoppers an exclusive opportunity to buy a selection of 2008 product from several major toymakers.
"Toys ‘R’ Us prides itself on being the first place where parents can find the newest toys for their children," said Ron Boire, president of Toys ‘R’ Us, North America. "This sneak peek opportunity provides Toys ‘R’ Us with yet another point of differentiation, as we continue to assert our toy authority position in the marketplace."
Included in the assortment are products in several categories:
Movie-licensed toys: Disney Pixar World of Cars Mini Adventures from Mattel, Indiana Jones and the Lost Tomb from Lego, Star Wars AT-AP Podwalker from Lego; TMNT Mini-Mutants 2-Pack from Playmates.
Fashion-themed products: Barbie My House from Mattel and the Bratz Fashion Designer from MGA Entertainment.
Construction toys: City Police Command Center from Lego, Disney Pixar Cars Super Building Set from Mega Brands, and Racers Ferrari F1 Pit from Lego.
Preschool products: Pink KidiZoom Camera from VTech, and Learning Curve's Thomas and Friends Wooden Railway Sir Handel and Thomas and Friends Wooden Railway Sodor Chicken Car.
Cooking sets: Sassafras’ North Pole Ice Cream Sundae Kit, Kid's Pizza Party Kit and The Little Cook Silicone Bakeware Set.
Dolls: Barbie Mariposa and Disney High School Musical 2 Sing Together dolls from Mattel.
Ride-ons: Cub Cadet Tractor from Peg Perego and Powerwing from Razor.
Click here to view the entire assortment
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