TIF donations top $50M
By Staff -- Gifts and Dec, 1/12/2010 2:15:00 PM
NEW YORK—The Toy Industry Foundation has announced that thanks to product donations received during the 2009 holiday season, the organization’s donation efforts have topped $50 million worth of toys.
The product donations were received via The Toy Bank, which was established as the Toy Industry Foundation’s signature program in 2003. In the years since The Toy Bank program’s launch, more than 1,000 toy companies have donated over 7 million toys for children in need across the globe.
“The mission of toymakers is to bring joy to children’s lives,” said Jean Butler, TIF Executive Director. “The Toy Industry Foundation is proud to represent such an altruistic industry. Through the generosity of these companies, we have been able to share the incredible excitement of toys and play with children in need worldwide.”
Nearly 400 charities—including Gifts in Kind International, Kids in Distressed Situations, Ronald McDonald House Charities, My Stuff Bags Foundation and Boys & Girls Clubs of America—have received toys from the program for the children they serve who are living in poverty, rescued from abuse, seeking treatment for chronic illnesses, and going through many other difficult situations.
TIF’s next major toy collection event will take place after the American International Toy Fair, held in New York City on February 14-17, 2010, where exhibiting companies will be invited to contribute displayed products to The Toy Bank instead of shipping them back to their offices.
The Toy Industry Foundation is the philanthropic arm of the Toy Industry Association.
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