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DBG starts Secret licensing push

By Staff -- Gifts and Dec, 12/26/2006 9:20:00 AM

NEW YORK—Animated series The Secret Show, scheduled to debut in the U.S. next month on Nickelodeon’s Nicktoons Network all-animation channel, is the focus of a licensing campaign overseen by Dimensional Branding Group.

DBG’s plans for the property include toy, game and interactive entertainment licensing. Penguin Young Reader’s Group’s Grosset & Dunlop imprint has already been singed on for North America publishing rights, according to DBG.

The merchandising campaign for the series will officially launch at the American International Toy Fair in February. A Web site for the series will go live in early January.

The Secret Show will debut on Nicktoons on Saturday, January 20 at 8:30 p.m. as part of the channel’s “Three Headed Monster” programming block. The series, created for tweens up to age 12, is described by its creators as “Get Smart meets Monty Python” and follows the adventures of two secret agents charged with protecting the world against evil forces. It was produced by Collingwood O’Hare Entertainment and is being distributed in North America by BBC Worldwide.

“We’re looking to make The Secret Show anything but secret in the U.S. and Canada,” says Anna Hewitt, BBC Worldwide’s head of international licensing.

The Secret Show premiered in the U.K. in September. The series has been sold into 18 international markets.

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