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4Kids ties with children's software company

By Staff -- Gifts and Dec, 2/24/2010 2:21:00 PM

NEW YORK—4Kids Entertainment has been named worldwide merchandising and licensing agent and brand manager for children's software company Castle Builders (IL).

Castle Builders is the creator of the Computerized Storybook, a multimedia software application that will debut this summer with a “unique” interface that narrates popular children’s stories aloud while incorporating multimedia and animation. The Storybook creates a multi-sensory experience for the user, incorporating audio and video, along with such object movement as a dynamic book flipping feature, word-for-word story narration, sentence translation, story glossary and picture navigation, allowing the young user to be in control of the reading process.

“Through this remarkable technology, Castle Builders has pioneered a new form of immersive interactive entertainment that will provide kids with an interactive and engaging reading experience,” said Carlin West, Executive Vice President, Acquisitions & Development, 4Kids Entertainment. “Once we secure the platform in the leading children’s titles we will work to expand the technology’s applications into additional areas of published content.”

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