Fitz and Floyd Acquires Sadek; Signs Deal with Hershey’s
November 18, 2015,
NEWTOWN, PA – Fitz and Floyd has acquired Andrea by Sadek. The acquisition was fueled by the company’s desire to better leverage the brand. Fitz and Floyd will maintain the existing collection, including The Williamsburg and Children’s Tea Sets, as well add new collections and enhanced sales support.
The brand’s online distribution channel has also been moved to the B2B sales platform, my.fitzandfloyd.com. The new collections under Fitz and Floyd will make their debut at the Atlanta International Gift & Home Furnishings Market in January.
The assortment of 125 individual prices will range from kitchenware, including serving and baking pieces, to modern takes on retro drinkware, as well as holiday lifestyle collections.
Related Content By Author
A Few Favorite Things: Trade shows, Tobacco Candles and Colanders
Gifts & Dec Direct