Fitz and Floyd Acquires Sadek; Signs Deal with Hershey’s

NEWTOWN, PA – Fitz and Floyd has acquired Andrea by Sadek. The acquisition was fueled by the company’s desire to better leverage the brand. Fitz and Floyd will Sadekmaintain the existing collection, including The Williamsburg and Children’s Tea Sets, as well add new collections and enhanced sales support.

The brand’s online distribution channel has also been moved to the B2B sales platform, my.fitzandfloyd.com. The new collections under Fitz and Floyd will make their debut at the Atlanta International Gift & Home Furnishings Market in January.

The company has also signed a licensing deal with The Hershey Company. This deal grants Fitz and Floyd the rights to design, manufacture and distribute four candy-branded gift collections: Hershey’s Hershey’s Kisses, Reese’s and Jolly Rancher.

The assortment of 125 individual prices will range from kitchenware, including serving and baking pieces, to modern takes on retro drinkware, as well as holiday lifestyle collections.

GDA Staff | News & Commentary

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; Cammie Collier, art director; and Brianna Glenn, assistant editor, love reviewing new products for Gifts and Decorative Accessories . The team stays on top of the latest trends in bath and body, candles, gourmet items, stationery, home décor, fashion and more, and love chatting about their latest finds. Check in each week for more of their latest picks on GiftRap, and see more of the team on their new bi-weekly video series, Thoughts That Count.

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